Japanese tradition meets European urban coolness
Harvest Label has been in business for 25 years in Japan.
They hired idols & brands, because they need a strong narrative and a little magic, to stand out in the European bag market. We literally took the bags on a hike, tested them on us, stuffed them with all the daily products.
Our team also took the products to streets, gathered feedback about them from urban nomads, and introduced the Japanese heritage with all its mystic features from high-end stores to all major merchants. It worked. Market leading retailers are now calling Harvest Label to order product for their shelves.
If you have a new, foreign product of any kind that needs a hype and clever marketing - contact us.