How Robbie Williams emotionalized a pink sweatshirt:

idols & brands suggested to go big or go home. Our team had the great support of a bold client, that was ready to activate a huge pop star for the 50th birthday of the brand - Robbie Williams.

Robbie connected Marc O’Polo with his early soccer day memories, and instantly brought his wife Ayda Williams into the design process. Originally planed as one sweatshirt and a photo shoot, it turned into a content production project with Peter Lindbergh, a live concert for the top clients, a live product launch in store with Mrs. & Mr. Williams and top appearances spread in all major media.

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